Shree Ashtavinayak Cine Vision Ltd. Company History and Annual Growth Details

Our Company was incorporated on October 23, 2001 as Shree
Ashtavinayak Cine Vision Private limited by Ms. Seema D. Kar, Mr. Amit
A. Behl, Mr. Kiran B. Mistry and L.R. Enterprises Pvt. Ltd. The Company
was incorporated with a view to carry out the business of producing
television serials. Our Company was converted into a public limited
company and consequently its name changed to Shree Ashtavinayak
Cine Vision Limited with effect from June 25, 2004.

Mr.Dhilin H. Mehta, the present Managing Director joined the Board on
31.02.02. Consequently our Company produced two full length films 'Fantoosh'
and 'Agnipankh' which was released in financial year 2003-04. Since these
were the initial venture of our Company into films, it was considered prudent
to keep the risks low by keeping the budgets low. This venture helped us to get
exposure to all aspects of making films and helped lay a foundation for our
company in film production. Both the films were distributed by us. As we
decided to discontinue business of TV serials, we sold TV serials produed by us
to interested parties on as is whereis basis over a period of year. The last sale of
TV serials was completed in November 2005 for Rs.65 lakhs.

In May 2004, we also entered into the business of distribution of films produced
under other banner to achieve vertical integration. This also helped us to
understand audience tastes and preferences and build relationships in the
industry. The year 2004-05 saw us consolidate our position as major distributor
for the Mumbai Territory and we distributed 10 films namely Main Hoon Na, Garv,
Asambhav, Mujhse Shaadi Karogi, Fida, Rakht, Aitraaz, Insaan, Nigehbaan and
Tango Charlie during the year. 'Main Hoo Na' went a long way in establishing
our Companys credential in distribution business.

During the year 2005-06, we distributed 8 films namely Nazar, Paheli, Dus, Zinda,
Family, Anjaane, Apharan and Mr.Prime Minister. We distribute our home
productions and those of other producers in the Mumbai Territory. We began
distribution in the Delhi Territory with the film Zinda in January 2006. By end of
Feb 2006, we had distributed films in 1145 theaters in a span of two years.

Having consolidated our distribution business, we again began work on the
production of big budget film Maine Pyar Kyon Kiya which was produced in
association with Sohail Khan Productions, staring Salmaan Khan and was directed
by Sohail Khan. The movie was released in July 2005 and turned out to be
successful. The film was distributed by us in Mumbai Territory. The strategy of
vertical integration of production and distribution which was put in place worked
well with the release of this film. We also entered into an agreement with K Sera
Sera Production Ltd whereby 10 films will be produed in association with them, who
has also agreed to share the cost to be incurred on production of films.

To complete the chain of vertical integration, our Company forayed into the area
of exhibition of films. This would enable us to have effective control over screening
of our films both produced and distributed. We have tied up with 18 theatres across
Mumbai Territory.

Our office is located at Andheri (W), the hub of Mumbai film and Television Industry.

Milestones achieved by the Company

Year Milestones

2001-02 Incorporated on 23 October 2001
2003-04 Production of two films simultaneously Fun2shh Dudes In the 10th
Century and Agnipankh First production house to restart shooting
in Kashmir
2003-04 Release and Distribution of the in house productions, Fun2shh Dudes In
the 10th Century was released on December 19, 2003 and Agnipankh was
released on February 27, 2004

2004-05 Acquisition of Distribution rights of the blockbuster film Main Hoon Na,
Mujhse Shaadi Karogi, Aitraaz among others. Distribution of 10 films during
the year.

2004-05 Commenced exhibition business

2005-06 Release of the film Maine Pyar Kyon Kiya produced in association with Sohail
Khan Productions

2005-06 Consolidation of the exhibition business by tying up with 18 theatres across
Mumbai Territory

Disclaimer: This is 3rd Party content/feed, viewers are requested to use their discretion and conduct proper diligence before investing, GoodReturns does not take any liability on the genuineness and correctness of the information in this article