Bluestone Jewellery and Lifestyle Ltd. Company History and Annual Growth Details

Our Company was originally incorporated as “New Age E Commerce Services Private Limited”, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the RoC on July 22, 2011. Subsequently, the name of our Company was changed to “BlueStone Jewellery and Lifestyle Private Limited”, pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter, our Company was converted to a public limited company and the name of our Company was changed to ‘BlueStone Jewellery and Lifestyle Limited’ pursuant to a fresh certificate of incorporation dated November 8, 2024 issued by the RoC.

Major Events and Milestones:

2011

- Establishment of our Company’s first office at Bengaluru, Karnataka

2012

- Commencement of our Company’s online channel of business

- Establishment of our Company’s office in Mumbai, Maharashtra

- Establishment and expansion of the manufacturing unit in Mumbai, Maharashtra

2014

- Online retail channel expanded to cover 12,600 PIN codes

2015

- Establishment of additional manufacturing facility in Mumbai, Maharashtra

2018

- Commencement of omnichannel business model with the launch of first exclusive brand outlet in New Delhi

2021

- Establishment of 50th store

2022

- Establishment of 100th store

- Establishment of additional manufacturing facility in Jaipur, Rajasthan

2023

- Establishment of 150th store

2024

- Achieved store retail presence across 26 states / union territories

- Crossed annual revenue of ? 10,000 million in Fiscal 2024

- Onboarding of more than half million customers since incorporation

- Establishment of 250th store