One of the most auspicious festivals is right around the corner for Keralites. It is called Onam, a ten-day-long harvest festival, which will be celebrated from next week. Due to this, fintech giant Paytm has announced a huge offer, enabling customers to buy 24-carat gold in digital format instantly from their apps. The starting price is just Rs 51. This is far cheaper than the 1-gram gold price of Rs 10,162 in 24 carat, which is the lowest gram of gold available for purchase in Bangalore and Kerala city. Gold rates in India have continued to give double-digit returns in 2025 so far.
Paytm 24 Carat Digital Gold Offer:
In its release, Paytm highlighted that gold has traditionally been a preferred form of savings in Indian households, commonly purchased during festivals and passed down through generations. Onam, one of Kerala's most widely celebrated and eagerly awaited festivals, is also considered an auspicious time for buying gold, symbolising prosperity, abundance, and fresh beginnings.
"This Onam, families can start their digital gold journey on Paytm with instant purchases beginning from as little as Rs 51," it said.
According to Paytm, the gold is securely stored in insured, audited vaults, eliminating the need for physical storage or locker rental. As India's most trusted payment app, Paytm Gold addresses common concerns around purity, safety, and hidden charges associated with traditional gold purchases, while ensuring 24K gold purity is available for instant purchase.
To support long-term savings, Paytm offers flexible investment options including daily, weekly, and monthly contributions. Prices reflect live market rates, and every transaction is securely recorded in a digital locker. Accumulated gold can be redeemed as physical coins or sold back through the platform. For redemptions, the platform ensures delivery of hallmarked, BIS-certified gold in line with global quality standards, it added.
How To Invest In Paytm Gold? Step-By-Step Guide:
Step 1: Open the Paytm app and search for 'Paytm Gold' or 'Daily Gold SIP' using the search bar.
Step 2: Tap on 'Buy More' and enter the investment amount (starting from as low as ₹51).
Step 3: View the live gold price, inclusive of GST, and choose between a one-time purchase or a recurring investment via Daily, Weekly, or Monthly SIP.
Step 4: Select a payment method (UPI, net banking, or debit card) to complete the purchase.
Step 5: On successful transactions, the gold is securely stored in insured vaults, and a confirmation is shared via SMS and email.
It said, the Daily Gold SIP allows individuals to automate small, recurring investments, making it easier to build gold holdings over time. This systematic approach supports disciplined saving and offers the benefit of price averaging without requiring lump-sum purchases.
On August 24, 24 carat gold prices are at Rs 1,01,620 per 10 grams, at Rs 81,296 per 8 grams, and at Rs 10,16,200 per 100 grams. The cheapest 1 gram of gold is priced at Rs 10,162.
Furthermore, gold rates in 22 carat are at Rs 93,150 in 10 grams, at Rs 74,520 in 8 grams, at Rs 9,31,500 in 100 grams, and at Rs 9,315 per 1 gram.
Additionally, in 18 carat, 1 gram gold is available at Rs 7,622, followed by 8 grams gold at Rs 60,976, 10 grams gold at Rs 76,220, and lastly 100 grams gold is available at Rs 7,62,000.
Gold demand will be high in this city and overall in Kerala due to the Onam festival.
Onam 2025 Date:
Onam is an annual harvest and Hindu cultural festival celebrated mostly by the people of Kerala. A major annual event for Keralites, it is the official festival of the state and includes a spectrum of cultural events, as per Wikipedia. According to Britannica, the tenth day of Onam is, called Thiruvonam, is the biggest day of celebration. On this day, it is said that King Mahabali will visit his faithful subjects in their homes.
This year, Onam festival will begin from August 26, 2025 and end on September 5, 2025.
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