Upcoming IPO: Shark Tank Star Aman Gupta’s boAt Eyes Rs 2,000 Cr IPO, SEBI Nods DRHP | All You Need To Know

Upcoming IPO: Years after creating its brand image in the world of earbuds, headphones, earphones and wireless speakers, boAt is eyeing to launch its initial public offering (IPO). Shark Tank India fame Aman Gupta's wearable brand received SEBI approval for IPO filing of its parent firm, Imagine Marketing Limited, via a confidential route.

The Securities and Exchange Board of India (SEBI) approved the DRHP filed by boAt's parent firm to confidentially file for an IPO, reported CNBC TV 18. While there is no information about boAt IPO's launch date, several media reports have presented an estimated timeline of the IPO.

boAt IPO Launch: What Is The Issue Size For Imagine Marketing Limited IPO?

The IPO of the boAt parent company comprises a fresh issue of equity shares worth Rs 900 crore. It also includes an offer for sale by existing shareholders worth Rs 1,100 crore. As per CNBC TV 18 report, the proceeds from the fresh issue will be used to repay or prepay outstanding debt, fund business expansion. The IPO fund issue will also be utilised for carrying out the research and development (R&D), product quality improvement and meeting the general corporate expenses.

boAt IPO Launch: About Book Running Lead Managers

The IPO of the boAt parent firm will be managed by book-running lead managers, including ICICI Securities, Goldman Sachs, Nomura, etc. Earlier, the company had announced that it was planning to go public in 2022. But the plan was put on the shelf due to volatile market conditions.

About boAT Parent Firm Imagine Marketing Limited

boAT's parent firm, Imagine Marketing Limited, was formed in November 2013 by Aman Gupta and Sameer Mehta. The company produces and sells a range of high-quality lifestyle-focused consumer products at accessible price points.

The company, under the brand name boAt, offers a wide range of high-quality products and competes with brands like Noise, Boult, Fire-Bolt, etc. Imagine Marketing Limited's product range includes audio products like wired headphones, earphones, wireless headphones and earphones, true wireless stereo, bluetooth speakers, home theatre systems and sound bars. boAt also provides a wide range of wearable items, gaming accessories like mouse, keyboards, personal care appliances, and mobile accessories.

Development around boAt IPO launch has come days after Reliance Industries Limited (RIL) revealed it plans to launch Jio IPO. RIL Chairman Mukesh Ambani last week announced to launch JIO IPO in 2026. India's IPO market witnessed a sharp revival in the second half of the year 2025. The August month of the year emerged as the busiest month of 2025 in terms of IPO activity. It saw the launch of more than 30 IPOs including that of mainboard and SME IPOs.