IPO GMP Today: Urban Company IPO Among 2025’s Most Subscribed! GMP Hints At Strong Listing; Apply Or Not?

IPO GMP Today: Urban Company's initial public offering (IPO) is receiving a strong response from investors on the last day. With this, it has become one of the most subscribed IPOs of 2025 so far. Amid heightened anticipation around Urban Company IPO, its grey market premium (GMP) surged around 44% on Friday, September 12.

As the Urban Company IPO subscription is all set to conclude in next few hours, here are all the details about its latest grey market premium, subscription status, etc.

Urban Company IPO GMP Today

Urban Company's IPO grey market premium (GMP) surged significantly on Friday. Its latest IPO GMP stood at Rs 44 and hinted at a strong listing of the stock, according to investorgain.com. The company IPO stood at Rs 44 at 1:59 pm. With this Urban Company IPO is expected to be listed at a price of Rs 147 per share (which is the sum of its cap price and its latest IPO GMP today).

There has been a significant surge in Urban Company IPO gmp over the past few days.Its lowest GP stood at Rs 10 and its highest GMP stood at Rs 44, according to investorgain.com

Urban Company IPO Subscription Status on Day 3

The issue has been subscribed around 58.33 times on day 3, Friday so far. Urban Company IPO subscription includes 35.02 times subscription in the retail category, 62.15 times in QIB (Ex Anchor) category, and 66.47 times in the NII category, according to Chittorgarh.com at 2:25 pm.

The issue is witnessing strong participation from retail investors. Urban Company IPO has been subscribed around 9.48 times on second day and 3.29 times on first day.

Urban Company IPO Subscription: Experts Review, Recommendation

Urban Company IPO is witnessing strong demand among investors, especially retail investors. The strong investor confidence positions the IPo among the most actively subscribed issues of the year, noted Gaurav Garg Lemonn Markets Desk.

"Urban Company's IPO witnessed a stellar response, receiving an overall subscription of 18.09 times by 11:35 AM, today i.e. September 12, 2025. Employees also showed robust participation, subscribing to their reserved quota 21.47 times. In total, against 10.16 crore shares offered (excluding anchor), bids were received for over 183.70 crore shares, aggregating to a massive demand of around ₹18,921.85 crore. The IPO has so far garnered 28.32 lakh applications, underlining strong investor confidence" stated Garg.

Despite being a high-reward bet, the IPO is not suitable for short-term investors looking for quick gains with the listing, highlighted Garg.

"For investors, this IPO is a high-risk, high-reward bet, suitable only for those with a long-term horizon who believe in the company's ability to scale sustainably as online penetration deepens. Our stance would be to 'apply with caution,' given the growth potential but stretched valuations," he added.