Consumer Discretionary Company Declares 1:2 Bonus Shares & 5% Dividend; Buy This Media Stock?

An Indian business called Bright Outdoor Media Limited specializes in Out-of-Home (OOH) advertising, which includes hoardings, cinema slides, and other outdoor media. The company provides a variety of OOH advertising services, including digital LED screens, bus panels, and railway boards. In 2005, Bright Outdoor Media was incorporated. With a market valuation of Rs 793.78 Cr, Bright Outdoor Media's shares closed Wednesday at Rs 545.60 a share, down 1.70%. The firm recently disclosed its Q4 and FY25 performance and proposed bonus shares and a dividend.

Bright Outdoor Media Bonus Shares

The Board of Directors considered and approved "Issuance of fully paid -up Bonus equity shares in the ratio of 1 (one) Fully paid -up equity share for every 2 (Two) fully paid -up existing equity shares held on record date, subject to approval of shareholders in the ensuing general Meeting of Company and other applicable statutory and regulatory approvals, as may be required," said Bright Outdoor Media in a stock exchange filing.

72,74,390 equity shares of Rs. 10/- each amounting to Rs. 7,27,43,900/- is the total number of securities proposed to be issued or total amount for which the securities will be issued (approximately) as a part of bonus issue as per Bright Outdoor Media.

Bright Outdoor Media Dividend

The Board of Directors "recommended dividend @ 5 % (Rs.0.50/- per equity share) for the financial year 2024-25 subject to approval of shareholders at the ensuing Annual General Meeting of Company," Bright Outdoor Media informed stock exchanges.

Bright Outdoor Media FY25 Results

With substantial year-on-year (YoY) and half-on-half (HoH) growth across key financial metrics, the firm reported an excellent financial performance in FY25. The company's total income increased 19.34% year on year to Rs 128.05 crore in FY25 from Rs 107.30 crore in FY24. From Rs 23.28 crore in FY24 to Rs 27.38 crore in FY25, EBITDA grew by 17.62%. The net profit climbed by 18.93% to Rs 19.07 crore from Rs 16.04 crore in the previous year. Stronger returns for shareholders were also shown by the earnings per share (EPS), which improved from Rs 11.45 to Rs 13.11, a substantial 14.57% growth.

In contrast, the upward trajectory persisted throughout the second half of FY25 on a half-yearly (HoH) basis. In H2 FY25, total income was Rs 70.41 crore, up 22.16% from Rs 57.64 crore in H1 FY25. In H2, net profit jumped by 8.70% to Rs 9.94 crore from Rs 9.14 crore, while EBITDA improved by 8.00% to Rs 14.21 crore. Interestingly, EPS went up by 9.18% as well, from Rs 12.53 in the first half to Rs 13.68 in the second half of FY25.

Bright Outdoor Media Share Price Target

"Bright Outdoor Media has recently witnessed buying interest and is attempting to break out of a consolidation phase. Immediate resistance is seen at ₹560, and support lies at ₹515. A breakout above ₹560 may push the stock toward ₹590-₹600. The trend is gradually turning positive, and sustained strength above ₹550 could lead to a momentum rally," commented Riyank Arora - Technical Analyst - Mehta Equities Limited.

Disclaimer

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