Akshaya Tritiya 2025: Why Millennials Are Investing In Gold Bullion Over Jewellery?

In Indian homes, gold jewellery used to symbolize tradition, festivity, and status. However, buying gold on Akshaya Tritiya is said to bring wealth and good fortune. Gold as the purest, simplest form, makes it simple to evaluate, store, and-most importantly-liquidate when necessary. The purity and simplicity of handling bullion are two of its major attractions. Ahead of India's most auspicious gold and silver buying festivals, Akshaya Tritiya 2025, we saw a decline in gold prices after hitting over Rs 1 lakh, but demand for gold during the festival may drive prices back up and even surpass recent highs. Based on an interview with Ms. Aksha Khamboj, VP, India Bullion & Jewellers Association (IBJA) and Executive Chairperson, Aspect Global Ventures, here's why millennials are investing in gold bullion over jewellery in 2025.

For years, gold jewellery has been a symbol of tradition, celebration, and status in Indian households. It was bought during weddings, festivals and passed down as a family heirloom. But now, there's a noticeable shift happening. Millennials-the generation known for breaking norms and thinking long-term-are changing how gold is viewed, not just as an ornament but as a smart investment. Rather than purchasing heavy bangles or necklaces, people are increasingly opting for gold bullion-plain, high-purity gold bars or coins that are simpler and more practical.

This trend mirrors the mindset of a generation that values convenience, transparency, and long-term wealth creation. The wastage expenses and high making charges associated with jewelry make it a less efficient investment. Bullion, on the other hand, carries no sentimental frills or hidden costs. It is gold in its purest, most uncomplicated form-easy to store, easy to evaluate, and, most importantly, easy to liquidate when needed.
One of bullion's strongest appeals is its purity and ease of handling. With no adornments or embedded stones, what you get is straightforward value. Moreover, bullion can easily be converted into jewelry if and when required, giving it a flexible edge that traditional jewelry lacks.

There's also a growing awareness of global financial trends among young professionals. They're increasingly attuned to economic shifts, inflation concerns, and currency volatility. In such times, gold bullion serves as a hedge against uncertainty-a tangible asset that holds intrinsic value, unlike paper-based or digital investments that are vulnerable to market swings.

Another major driver behind this transformation is accessibility. With the emergence of trusted online platforms and refineries offering doorstep delivery, buyback, and secure storage, purchasing bullion has become as convenient as ordering groceries. Many millennials now prefer making smaller, systematic purchases of bullion-akin to SIPs in mutual funds-over making large, occasional jewelry investments.

Beyond functionality, the shift also reflects a deeper change in value systems. Bullion comes with emotional detachment. Unlike jewelry, which often carries family significance and obligations, bullion is purely transactional. Millennials prefer assets they can manage independently, without the emotional baggage of tradition. It gives them the freedom to buy, hold, or sell based solely on market logic.

Ultimately, this growing preference for bullion over jewelry is not just a fleeting trend. It signals a smarter, more strategic approach to wealth building. The gold that once sat locked away in the form of bangles and chains is now finding a place in modern, diversified portfolios. No less valuable-just far more flexible. And that's how gold speaks the language of the future.

Planning to buy gold this Akshaya Tritiya? Here's what to keep in mind

Based on an interview with Samit Guha, Chief Financial and Technology Officer of MMTC-PAMP, here are the things to keep in mind if you are planning to buy gold this Akshaya Tritiya 2025, falling on Wednesday, 30 April.

Purchasing gold on Akshaya Tritiya is believed to bring prosperity and good fortune. For maximum investment value, consumers should prioritise gold with the highest karat purity-ideally 24K gold at 99.99%+ (999.9+) purity level. Consumers need to know that even 24K gold comes in purity of 99.99%, 99.90% and 99.5%. Understanding the fineness measurement (parts per thousand of pure gold) is crucial, with 99.99%+ (999.9+) indicating the purest gold content.

When buying minted products like coins or bars, look for positive weight tolerance, meaning the product weighs more than the stated weight. Always purchase from authorised sellers with proper certification, such as LBMA accreditation, which ensures responsible sourcing and global quality standards. For jewellery, 22K is typically the highest karat available due to the need for structural strength. Remember that higher purity gold not only maximises potential returns but also ensures greater resale value in the future.

Akshaya Tritiya 2025 Gold Price Forecast

"Looking further ahead, we see considerable upside potential should geopolitical tensions escalate or global economic conditions deteriorate. US Federal rate cut actions could also be the upside trigger. Gold prices could rally significantly, possibly reaching $3,600-$3,700 per ounce, or ₹1,01,000-₹1,04,000 per 10 grams by next Akshaya Tritiya, which falls on April 19, 2026. These projections reflect gold's enduring appeal as a safe haven in times of heightened uncertainty," said the brokerage firm Ventura.

"However, the path upward is not without its risks. If the US Federal Reserve's interest rate cuts decisions gets prolonged, slowdown in central bank purchases or an unexpectedly strong U.S. economic performance it could lead to a temporary price correction, with gold retreating to $3,000-$2,900 per ounce, or ₹90,000-₹87,000 per 10 grams. From present levels till December 2025 gold is likely to oscillate, remain volatile and unsteady. These projections are between $2900 and $3300 an ounce or Rs.86000 and Rs.96000 per 10 grams," Ventura further stated in a note.

Disclaimer

The recommendations made above are by market analysts and are not advised by either the author, nor Greynium Information Technologies. The author, nor the brokerage firm nor Greynium would be liable for any losses caused as a result of decisions based on this write-up. Goodreturns.in advises users to consult with certified experts before making any investment decision.