Swiggy Launches Toing For Budget-Friendly Meals Starting At Rs 15! How Much Can You Really Save? Let's Compare

Online food aggregator Swiggy recently launched the 'Toing' application to offer pocket-friendly food items. The new standalone food delivery app aims to target value-conscious customers in Pune and offers food in the price range of Rs 99-150.

Swiggy's Toing platform also offers food items like Samosa, Idli, etc, starting for Rs 15 (excluding additional charges). The price of food items is significantly lower compared to those visible on the parent application. However, Swiggy has launched Toing as a pilot project only in Pune, reported CNBC TV 18.

Swiggy vs Toing: Delivery Charges

As per the Toing app interface, users will be charged with a standard delivery fee of Rs 19 on every order below Rs 99. There is no delivery charge on items priced above Rs 99. Additionally, there is a platform fee of Rs 12. Toing does not charge for restaurant packaging.

Unlike its cousin app, the Swiggy app charges a standard fee of Rs 65 on orders below Rs 99. Customers are required to pay a platform fee of Rs 14.99 per order.

Swiggy vs Toing: Food Order Price Comparison

A comparison of food items available on Swiggy and Toing showed that the latter offers the same food items offered from the same outlet at a significantly lower price. For example, one unit of Samosa from an outlet in Pune was priced at Rs 13 on Toing, but the same food item from the same outlet was priced at Rs 22 on Swiggy.

The aforementioned item ordered from Toing will cost around Rs 137 on Swiggy, but was priced at Rs 44 on Toing, according to GoodReturns' comparison between the two food delivery applications. The price gap between Swiggy and Toing orders may change based on the restaurant or outlet selected.

The new application was reportedly launched for Pune's customers as the company aimed to capture the young population of the city and test the feasibility of the budget-friendly application.

Toing's Competitive Edge

A banner on Toing highlights its competitive pricing, stating, "What you see offline is what you pay online." The newly launched app is seen as Swiggy's answer to Rapido's budget service, Ownly.

Swiggy's Expanding Portfolio

With Toing's launch, Swiggy now operates six apps under its umbrella, including food delivery, Instamart for quick commerce, Dineout for dining out experiences, Snacc for 10-minute deliveries, Crew as a travel concierge service, Pyng for services, and now Toing. The new app overlaps with Swiggy's 99 Store feature within its main app that offers items under ₹99.