Dish TV Targets 25% Revenue Growth from Non-DTH Services as It Enters Smart TV Market

Dish TV is diversifying its revenue sources, aiming for 25% of its income to come from non-DTH services within 18-24 months. This shift includes entering the smart TV market, according to CEO Manoj Dobhal. The company has launched the VZY range, integrating DTH and OTT entertainment into one device, marking a strategic move into the smart TV segment.

Currently, non-DTH services contribute about 10% of Dish TV's total revenue. As the company expands into new verticals, it anticipates this figure will rise. Dobhal stated that in two years, they aim for non-DTH revenue to account for a quarter of their total income. This ambition aligns with their broader vision of being known for a comprehensive content ecosystem.

Smart TV Market Expansion

Dish TV has introduced the VZY smart TV range, offering models from 32-inch HD to 55-inch 4K UHD QLED. These TVs are manufactured by a third party and currently use Google's smart TV operating system. The company plans to develop its own operating system in the next one and a half to two years.

The VZY smart TV range is available nationwide through major retail outlets and online platforms. Dobhal highlighted that their model is unique in the competitive TV market, as it provides all types of content on a plug-and-play basis without needing separate subscriptions for cable or OTT services.

Innovative Product Offerings

In April 2019, Dish TV launched its OTT platform Watcho and recently introduced Shopzop, a quick-commerce platform with over 4,000 products as of August 11, 2025. These innovations are part of Dish TV's strategy to strengthen its non-DTH revenue streams.

Dobhal expressed confidence in the company's direction, stating that Dish TV is no longer just a DTH player but is shifting towards a broader content ecosystem. He emphasized that this bold move will pivot the organisation forward.

Financial Performance and Future Plans

In FY25, Dish TV's revenue was Rs 1,567.6 crore, down from Rs 1,856.5 crore in FY24 due to declining Pay TV subscribers and stagnant ARPU. Despite this decline, Dobhal remains optimistic about future growth through diversification and innovation.

The VZY smart TV range has received positive initial feedback. Dobhal noted that while it's currently based on Google's platform, they plan to develop their own system in the future. This move is part of their strategy to offer integrated solutions in the content ecosystem.

Dish TV's entry into the smart TV market represents a significant shift in its business model. By offering integrated entertainment solutions, the company aims to redefine its brand identity beyond traditional linear TV services.

With inputs from PTI