Bigg Boss 19 Returns on August 24 with Salman Khan, Powered by Sponsors Like Vaseline, Flipkart, Lakme & More

India's most iconic reality television show, Bigg Boss Hindi, returns for its much-anticipated 19th season on August 24, set to stream on JioHotstar and air on COLORS TV. Known for its high-voltage drama, emotional intensity, and strategic gameplay, Bigg Boss continues to be a dominant force in Indian entertainment. The season will stream daily at 9:00 PM on JioHotstar, with a 24x7 live feed, and air on COLORS at 10:30 PM.

Salman Khan Returns as Host of Bigg Boss 19

Bollywood superstar Salman Khan is back to host the new season, bringing his signature charisma and candid style to the Bigg Boss stage. His presence elevates the show's credibility and continues to attract viewers across age groups and regions.

New Theme Revealed: 'Gharwalon Ki Sarkaar' in Bigg Boss Season 19

This season introduces a groundbreaking theme-'Gharwalon Ki Sarkaar'-transforming the Bigg Boss house into a Parliament-style setup. Contestants will have decision-making powers, simulating a democratic structure where every choice can shift the dynamics of the game. The theme promises a potent mix of political strategy, personal conflict, and social commentary.

Bigg Boss 19 Sponsors: Major Brands Join for 2025 Edition

This season sees a strong lineup of nine high-profile sponsors, reflecting the show's commanding influence across demographics. The confirmed sponsors include:

• Vaseline
• Appy Fizz
• Danube Properties
• Flipkart
• Citroen
• Silver Coin Atta
• Manforce
• Lakmé Peach Milk
• Haier

Bigg Boss 19 has attracted a diverse array of sponsors, each bringing a distinct strategic approach to connect with its massive viewership. Vaseline, as Co-Presenting Sponsor, highlights its focus on skincare innovation and women's empowerment, while Appy Fizz leverages the show's energetic vibe to reinforce its youthful, refreshing brand identity.

Danube Properties taps into the global Indian diaspora, using the show's international reach to build brand familiarity, and Flipkart strengthens its position as India's go-to fashion destination through high-visibility integrations.

Meanwhile, Citroen uses its 'Shift into the New' campaign to forge emotional resonance with Indian consumers by aligning with Bigg Boss's forward-thinking narrative. Supporting sponsors such as Silver Coin Atta, Manforce, Lakmé Peach Milk, and Haier reflect the show's broad consumer appeal across FMCG, personal care, health, and home appliance categories.

Together, these partnerships underline Bigg Boss as not just a cultural phenomenon but also a powerful platform for immersive, high-impact brand storytelling.

According to Mahesh Shetty, Head of Revenue at JioStar, "Bigg Boss remains India's most influential reality format, offering advertisers unparalleled reach with seamless integrations." The show's ability to naturally embed brands into its narrative makes it a top-tier platform for marketers.

List of Big Boss 19 Contestants

The confirmed lineup for Bigg Boss Season 19 includes Ashnoor Kaur, Gaurav Khanna, Vahbbiz Dorabjee, Dheeraj Dhoopar, Payal Gamingg, and the influencer couple Awez Darbar and Nagma Mirajkar. Additionally, either Shehbaz Badesha or Mridul Tiwari will join them based on fan votes. Audience participation will be crucial as eliminations depend on their votes.