Maruti shares take a ride on the Ertiga

Ever since the launch of Ertiga was announced, the shares of Maruti Suzuki has been on an ascendancy. The formal launch of the Ertiga was announced on April 12 and since then, the shares of Maruti Suzuki has moved up from Rs 1272 to Rs 1373 (April 19 at 10:15 am).

Analysts are expecting the Ertiga to perform well and as per unconfirmed reports, Maruti Suzuki has already managed 11,000 bookings in five days. This is of course going to improve profitability, and hence the share price has been moving north.

The Ertiga already has rave reviews, with many analysts believing that the price of the vehicle is a “blow away”.

The Ertiga is a Life Utility Vehicle and strengthens the product portfolio of Maruti Suzuki and also creates an all new Life Utility segment at an attractive price point.

In recent years, MPVs have emerged as the fastest growing sub-segment among UVs, showing a growth of around 20 percent (3-year CAGR). MPVs presently account for around 10% share of the Indian automobile industry.

Ertiga is positioned as a Life Utility Vehicle. The price of the Ertiga starts from Rs 5.89 lakhs (ex-showroom Delhi)

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